At SOBA FINANCE S.A, our mission is to change lives and transform communities by delivering affordable, inclusive, and innovative financial services that empower individuals, families, and businesses to achieve financial stability and growth.
We believe that access to finance is not a privilege but a right—especially for those in underserved and developing communities. Our mission is rooted in a commitment to financial inclusion, economic empowerment, and community development.
We achieve this by:
- Creating customer-centric financial solutions that reflect the real needs of our clients—be they individuals, families, or business owners.
- Leveraging modern technology to make our services accessible anytime and anywhere, particularly through mobile banking and digital platforms.
- Minimizing cost barriers so that our products remain affordable and reachable by the average Cameroonian.
- Educating and guiding our clients toward better financial decision-making through financial literacy programs.
- Promoting savings and responsible credit access to build a culture of long-term financial health and sustainability.
Our work is guided by the values of integrity, professionalism, teamwork, and responsibility, and inspired by our founding community—the Sasse Old Boys Association (SOBA)—which embodies excellence, vision, and service to others.
Through every account opened, every loan disbursed, and every life touched, we move closer to a financially empowered Cameroon.