our vision
At SOBAFINANCE S.A., we envision a future where every Cameroonian—regardless of socioeconomic background, education level, or geographic location has equal access to the financial resources, tools, and knowledge needed to build a better life. We strive to be a catalyst for national transformation by breaking down the barriers that limit financial participation and creating a robust, inclusive financial ecosystem that fosters dignity, self-reliance, and opportunity.
Our vision is to become the most trusted and impactful financial services institution in Cameroon, recognized not just for our products, but for the lives we uplift and the communities we help flourish. We see a nation where small businesses grow into engines of employment, where families are able to plan for their future with confidence, and where the underserved are no longer left behind but brought into the heart of financial progress.
We aspire to lead a new era of digital, community-rooted finance that aligns innovation with purpose harnessing technology not just for convenience, but for inclusion. We are building a future where financial literacy is widespread, savings are a way of life, and credit is a bridge to growth rather than a burden.
Guided by the legacy and values of the Sasse Old Boys Association (SOBA), our vision extends beyond business success we aim to leave a lasting impact on the social and economic fabric of Cameroon, and to be a model for responsible finance across Africa.
Our core values
Integrity and Transparency
We operate with honesty, accountability, and openness in all our dealings. We believe trust is the foundation of finance, and we are committed to earning and keeping that trust every day, with every client.
Innovation for Inclusion
We leverage technology and forward-thinking approaches to make finance more accessible, especially for those in remote or underserved areas. Innovation is not just about progress it’s about reaching more people, more effectively.
Client-Centered Service
We put our clients at the heart of everything we do. Whether individuals, families, or small businesses, we design solutions that respond to real needs and local challenges, ensuring our services are relevant, respectful, and impactful.
Social Responsibility
As a proudly Cameroonian institution founded by the Sasse Old Boys Association (SOBA), we carry a legacy of service, leadership, and excellence. We are committed to improving the lives of our clients and contributing to the development of the communities we serve.
Financial Education
We believe true empowerment comes from knowledge. Through financial literacy programs and personalized guidance, we help our clients make informed decisions, build resilience, and achieve long-term financial well-being.
Professionalism
Our team upholds the highest standards of service, guided by ethics, diligence, and a passion for continuous improvement. We believe in doing things right and doing the right things.
Our clients
We are driven to do the best job possible. We pride ourselves on cultivating lasting client relationships built on trust and mutual respect.
Our clients include many of the world’s best-performing and most admired companies, law firms, and industry organizations as well as United States and international regulatory and government agencies.
